ABOUT YVRA 1958

Van Regteren Altena chose to make a career out of his obsession.
As a gentleman journalist he became engrossed in all that defines good taste and fine living, perfume in particular. Traveling the globe, he met the greatest ‘noses’ and was influenced by their obsession with the right blend of spellbinding ingredients.
Years of fieldwork led to his decision to create HIS scent.

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